Episode Highlights:

• ✅ Joe Eisner transitions from Amazon to founding Ronin Advisors, focusing on direct customer engagement.
• ✅ Guerrilla marketing tactics, like hosting partner events, prove highly effective for customer and partner engagement.
• ✅ Learning from past failures, Joe identifies timing as crucial for the success of innovative solutions.

Episode Summary:

In this episode, we talk with Joe Eisner, principal of Ronin Advisors, about his journey from Amazon to founding his strategic advisory firm. Joe shares insights on the importance of direct customer engagement and the effectiveness of guerrilla marketing tactics, such as hosting partner events. He discusses his experiences working with a wide range of clients, from technology ISVs to large private equity firms. Joe also highlights a significant lesson from his past failures—understanding the right timing for market readiness is crucial for the success of innovative solutions. He concludes by discussing his new venture in AI, aimed at optimizing and simplifying the sales process.

Notable Questions We Asked:

Q: What brought you into the space of strategic advisory?

A: After five years at Amazon, I wanted to work directly with customers again. I started my advisory practice soon after leaving AWS.

Q: What range of clients have you worked with over the years?

A: I've worked with technology ISVs with $1M in revenue to large private equity firms making tens of billions annually, needing advice on strategic acquisitions.

Q: How important has guerrilla marketing been throughout your journey?

A: Guerrilla marketing has been crucial, especially at Amazon, where we used creative tactics like hosting partner events with limited budgets to drive engagement and co-promotion.

Q: What is your failing to success story?

A: One profound lesson came from a wearable device startup I co-founded in 2001. Despite solving a real problem, the market wasn't ready, teaching me the importance of timing.

Q: How is your new AI startup different from your past ventures?

A: My new AI startup focuses on optimizing the sales process. Learning from past mistakes, I've ensured there's a clear demand and market readiness for this solution.

Chapters:

00:00  Intro

00:11  Joe's Journey to Strategic Advisory

00:46  Client Range and Experiences

01:15  Guerrilla Marketing Tactics

03:26  Challenges and Lessons Learned

06:52  New Ventures and AI Innovations

08:04  Contact Joe

#StrategicAdvisory #GuerrillaMarketing #Entrepreneurship #BusinessGrowth #CustomerEngagement #Innovation #AIVentures #SalesOptimization #MarketTiming #BusinessLessons