In this enlightening episode of Numbers and Narratives, hosts Sean and Ibby sit down with Lisa Stroud, founder of True Beauty Lashes, to explore the fascinating journey from corporate America to entrepreneurship in the beauty industry. Lisa shares her experience transitioning from working with major brands like Unilever to launching her own eyelash and beauty products company. 

The conversation delves into the challenges and opportunities of selling on Amazon, including the intricacies of product listings, dealing with competitor attacks through fake reviews, and navigating Amazon's strict guidelines. Lisa provides valuable insights into leveraging Amazon as a testing ground for new products and using it to gather immediate customer feedback. The discussion also touches on the importance of understanding your target audience, crafting the right marketing message, and adapting to different retail environments. 

Lisa's unique perspective, having worked both with large corporations and as a startup founder, offers listeners a wealth of knowledge applicable to various business scales. Tune in to gain insider knowledge on building a brand, tackling e-commerce challenges, and harnessing the power of customer experience in today's competitive market.