What happens when a lifelong English major turns thousands of customer conversations into a data-driven playbook for business growth?

In this episode of Numbers and Narratives, we sit down with Joe Gilgoff (CX Joe) to unpack a career that spans early-stage startups, breakout consumer brands like AG1, Daily Harvest, and SeatGeek, and a bold leap into entrepreneurship. Joe shares how he transformed unstructured customer data into actionable insights, and why customer experience isn’t a cost center, but a growth engine.

We explore how customer-centric cultures are built, how AI is reshaping customer support without replacing humanity, and what founders can do from day one to turn CX into a competitive advantage. From hiring the right talent to making customer-first decisions when the numbers don’t immediately add up, this conversation blends strategy, storytelling, and real-world lessons.
Joe Gilgoff 
https://www.linkedin.com/in/joe-gilgoff-9415bb5b/

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00:00 From English Major to CX Leader
04:55 The First Customer Calls That Changed Everything
09:40 Why Customer Experience Drives Growth
14:45 Inside Iconic Consumer Brands
19:05 Customer Obsession vs Marketing Hype
23:35 The CX Playbook That Scales
28:50 Hiring Humans Who Get the Customer
33:45 AI and the Future of CX
38:10 When the Tie Goes to the Customer
43:00 Building CX Joe and the Trusted Advisor Model