Today’s guest on The Blue Shirt Leadership Podcast is Ameet Khabra, founder of Hop Skip Media and expert on digital advertising and Google AdWords. Join us today as Ameet shares how she got into digital marketing and lets us in on three of the top things to focus on when considering Google ads and digital marketing. 

Notable Quotes:

“The aim is to get as many leads for the lowest amount of money.”

“Having conversion tracking in place not only helps with our advertising efforts, but will actually help you as a whole in your business.” 

Show Notes:

00:00-01:47- Introduction and welcome to the podcast. Kyle introduces today’s guest, Ameet Khabra, who focuses on teaching people about Google AdWords and Google Advertising.

01:47-05:45- Ameet briefly explains her career journey that led her to where she is today. 

05:46-07:28- Kyle and Ameet talk about the importance of asking questions and recognizing when to ask for help in business.

07:29-11:20- Ameet defines some of the vernaculars used in advertising and explains what the differences are and why it’s important to know how they work in advertising. 

11:21-14:20- Ameet explains why conversion tracking is one of the first things that you, as a business owner, need to have set up in order to do a good job with marketing and advertising.

14:21-16:10- Ameet tells us how Google searches work and what the different types of searches are. She touches on broad matches, phrase matching, and exact matches and tells us what type she prefers. 

16:11-18:25- Ameet explains that the third thing to consider in advertising is the use of negative keywords. She explains what they are, when would be a good time to use them, and how they affect search results. 

18:26-21:31- Kyle and Ameet discuss the importance of knowing the numbers in your business, knowing where your money is being spent, and what things are most profitable in your business. 

21:32-26:18- Ameet explains how her agency works and what it looks like if you were to work with her. 

26:19-29:43 Kyle and Ameet wrap up their conversation with a final piece of advice from Ameet. 

Connect with Ameet on Instagram at adwordsgirl or online at https://hopskipmedia.com/ 

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