DiscoverThe Gravel Ride. A cycling podcastAmerican-Made Performance Apparel: The Pinebury story with Kyle Rancourt
American-Made Performance Apparel: The Pinebury story with Kyle Rancourt

American-Made Performance Apparel: The Pinebury story with Kyle Rancourt

Update: 2023-11-28
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Welcome to another episode of The Gravel Ride Podcast 🎙️. Today, our guest is Kyle Rancourt from Pinebury Clothing, a quality-focused, US-manufactured cycling 🚴‍♀️ apparel brand.

Kyle takes us through his journey into the cycling industry 🛠️ and Pinebury's specific focus on Merino wool for its inherent performance benefits. He walks us through his vision, design and the critical role manufacturing in the US plays in their brand's commitment to quality, and sustainability 🌎.

One thing is for sure after this conversation, Pinebury's Nuyarn performance wool isn't the wool of yester-year! Give a listen to learn more 🎧.

Pinebury Website

Episode sponsor: AG1 

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Join The Ridership 

Automated Transcription, please excuse the typos:

[00:00:00 ]Craig Dalton: Hello, and welcome to the gravel ride podcast, where we go deep on the sport of gravel cycling through in-depth interviews with product designers, event organizers and athletes. Who are pioneering the sport

I'm your host, Craig Dalton, a lifelong cyclist who discovered gravel cycling back in 2016 and made all the mistakes you don't need to make. I approach each episode as a beginner down, unlock all the knowledge you need to become a great gravel cyclist.

[00:00:28 ]Craig Dalton (host): This week on the show. I welcome Kyle rang court from pine Berry clothing. Onto the show. Kyle and I first got connected at the Maine bicycle show in Portland, Oregon, and I was super excited to talk to them about the new type of wool he's using in conducting this clothing line. And I was incredibly excited to learn that all of their manufacturing for pine Barre happens in the United States.

After this conversation, you'll learn a little bit more about his history and his family's history in manufacturing in the United States. So I hope you give them a look@pinebarry.us. Before I jump in. If you're a long time listener, you might know I've been drinking. One for over five years,

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Simply go to drink. Dot com slash the gravel ride. That's drink AIG one.com/the gravel ride. To check it out today. Would that business behind us, let's jump right in to my conversation with Kyle.

Hey, Kyle, welcome to the show.

[00:02:41 ]Kyle Rancourt: Hey, thanks for having me. Happy to be here.

[00:02:44 ]Craig Dalton (host): I feel like this is the second week in the row where I have to say to the guests, like, sorry for the trials and tribulations of getting you on. We've had some fits and starts trying to record this, but we're finally getting it done.

[00:02:54 ]Kyle Rancourt: Yeah, that's that's the important thing is we're here now. So glad to be here.

[00:02:59 ]Craig Dalton (host): Yeah. I can't wait to, to sort of explore your story a little bit. We met at the maid bike show in Portland, Oregon, where you were there representing your brand Pineberry. Um, with jerseys and arm warmers and socks, but there's so much to the story as I got to know you a little bit in Portland, I'd love to just step back and just get to know you a little bit and sort of follow your journey into cycling first and then into manufacturing and creating this brand.

[00:03:28 ]Kyle Rancourt: Yeah, actually it's funny you bring up the maid show I got an email today from the organizers of maid that they're it's on again for next year and They're already planning it and I reserved my booth. So Uh, hopefully i'll see you there again excited to to be part of it.

[00:03:45 ]Craig Dalton (host): Yeah. It was such a. Just a great show. I mean, as someone who's been to like Interbike and CABDA and some of these old industry shows and then the North American Handmade Bike Show, this was just a nice amalgamation of them all. It was small and intimate. And I feel like around every single corner of that show, I was finding brands that I loved or wanted to talk to the founders.

So much fun. Highly recommend it. And hopefully I'll be back there again myself.

[00:04:12 ]Kyle Rancourt: Yeah, I totally agree. It was a great experience

[00:04:15 ]Craig Dalton (host): Yeah. So tell me about where did you grow up and how did you find the bike originally?

[00:04:20 ]Kyle Rancourt: I grew up in Lewiston, Maine, which is, um, about 30 miles north of Portland, Maine. Uh, we're, we're an interior city, an inland city, so we're not on the coast. Um, there's... Uh, really great ice hockey heritage here. Um, some, some great, you know, hockey players have come from this area. And, uh, so I grew up on skates.

Uh, that was, that's sort of my, was my, my first love as an athlete was, was skating and playing ice hockey. Um, and I think, you know, those experiences in Maine have definitely, uh, informed my, um, and my, my experiences as an athlete going forward.

[00:05:15 ]Craig Dalton (host): And did you, did you continue playing hockey through college?

[00:05:18 ]Kyle Rancourt: No, I played a little bit of club hockey in college. Um, but no, pretty much stopped after, after my senior year of high school or freshman year of college. Um, and you asked how I, I got into cycling. So. It was actually through triathlon. So, um, in college, I, you know, wanted to get back in shape. I started running and swimming, um, just for exercise.

And then after college, um, I continued and I had a coworker who was into triathlon and suggested I try one. He, are you familiar with the Xterra? Triathlon it's like the off road triathlon. So he was doing one of these. I think it was in New Hampshire it was one summer and He suggested I join him and I really I hadn't ridden a bike since I was a kid probably I was about I was maybe 24 or 25 at the time.

So it'd been a long time, you know I grew up obviously riding bikes in the neighborhood and in mountain biking with friends. I always had a mountain bike, but I think organized team sports took over in high school and, uh, stopped riding my bike. So I bought a used mountain bike from a friend and, uh, started riding with the local bike shop.

I went in to have it tuned up and they told me they had a group ride every Wednesday. And so I went to the It was a mountain bike group ride and I was just terrible. I was such a fish out of water. I remember we, we were riding up this trail, this single track, and there was a log down in, in, uh, over like across the trail and I got off my, I saw the other guys like hopping over it.

And I got off my bike and, and walked over it. And I, a guy next to me was like, Oh, this is all you have to do. Just ride up to it and, you know, lift up on the handlebars and then, you know, pick your feet up to kick your rear wheel over and that's it. And I was like, Oh my God. I was like, what did I get myself into?

He made it sound so easy, but in the moment it seemed impossible. Um, but I kept at it. And, uh, fell in love with the sport. I did some triathlons. I, uh, that XTERRA triathlon was the first one. And then I, um, I did a couple like sprint and Olympic distance road triathlons after that. And, and very quickly realized that I not only was better at cycling than I was at running and swimming, but I actually liked it a lot more as well.

And so I feel like this is a common story, but it wasn't, it wasn't very long before I dropped the running and swimming act and became a

[00:08:05 ]Craig Dalton (host): Yeah.

[00:08:06 ]Kyle Rancourt: full

[00:08:06 ]Craig Dalton (host): Certainly my experience as well. Much easier to drop running and swimming than it is cycling.

[00:08:11 ]Kyle Rancourt: Yeah, exactly. So yeah, the rest is history. Um, I've been

[00:08:16 ]Craig Dalton (host): Were you back in Lewis, in Lewiston at that point?

[00:08:18 ]Kyle Rancourt: yeah, I moved back home, started to join the family business.

[00:08:23 ]Craig Dalton (host): Interesting. And I know we want to get into this. So what is that family business?

[00:08:28 ]Kyle Rancourt: Uh, we are footwear manufacturers. We make shoes here in Lewiston. We have, we have a factory that, that we've had here for over 50 years and we have our own brand we sell online. Um, we also sell to retail stores all around the world. And, um, we're a private label manufacturer, so we make footwear for other

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American-Made Performance Apparel: The Pinebury story with Kyle Rancourt

American-Made Performance Apparel: The Pinebury story with Kyle Rancourt