DiscoverDo Less MarketingAn Intentional Approach To Marketing Your Business on YouTube — With Marc Koenig
An Intentional Approach To Marketing Your Business on YouTube — With Marc Koenig

An Intentional Approach To Marketing Your Business on YouTube — With Marc Koenig

Update: 2025-10-06
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You may not need a new video every week to make YouTube work for your business.


In this episode, Marc Koenig shares his experience helping businesses use YouTube to grow, like bringing a channel from 19,000 to 200,000 subscribers in just 18 months. He reflects on what he learned when the team stepped back from constant output to a slower, more deliberate approach. 


Marc explains why YouTube can be a powerful channel for building trust (and when it isn’t the right fit). He points to one high-leverage move that strengthens your channel and carries over into the rest of your marketing.


If you’re wondering if YouTube is a good fit for your minimalist marketing plan, Marc gives a framework for understanding its impact and a roadmap for what comes next. 


Marc’s Website: https://www.marckoenig.com/about  

Follow Marc on X: https://twitter.com/MarcKoenig_ 

Follow Marc on YouTube: https://www.youtube.com/c/MarcKoenig  


Brittany’s Website: https://downeystrategy.com/  

Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/ 

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An Intentional Approach To Marketing Your Business on YouTube — With Marc Koenig

An Intentional Approach To Marketing Your Business on YouTube — With Marc Koenig

Brittany Downey