Dr. Wendel is an applied behavioral scientist who helps companies and organizations effectively use behavioral science for social good. His current company is sistemaFutura, which drives behavioral change to address complex business and social challenges. Before co-founding sistemaFutura, he led the behavioral science efforts at Morningstar, HelloWallet and Busara, developing and field-testing hundreds of interventions.  He founded the international non-profit organization Bescy, and has authored three books on applied behavioral science, including Designing for Behavior Change, a textbook now in its second edition.

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