In today's episode, we're diving into Andréa Jones's podcasting approach, showcasing how she's used private podcasts to elevate her business and create a deeper connection with her audience and clients. From using private podcasts as lead magnets to delivering exclusive content for her Savvy Social School, Andréa reveals how this format has enhanced engagement, offering real-life insights and strategies for digital marketers looking to leverage audio content.

[0:00 ] Introduction to the episode and Andréa's journey into private podcasting and its impact on her business model.

[8:00 ] The role of private podcasts in enhancing accessibility and engagement in Andréa's courses.

[11:00 ] How private podcasting fits into Andréa's broader marketing and client communication strategy.

[13:44 ] The importance of personal touch in marketing and sales, especially in current times.

[17:00 ] Exploring new potentials for private podcasting in business beyond traditional educational content.

[19:45 ] Andréa shares insights into the results and impact of her launch strategies using private podcasts.

[23:30 ] The importance of consistency and quality in private podcasting for maintaining audience engagement.

[26:00 ] How Andréa measures success and engagement with her private podcasts.

[28:05 ] Challenges faced in private podcasting and Andréa's strategies for overcoming them.

[32:45 ] Andréa's advice for marketers and business owners considering private podcasting.

[37:22 ] Andréa's closing thoughts on the power of private podcasting for building deeper client relationships.

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