Best of LYPP: Nicole Culver on Running Successful Ads to Private Podcasts
Description
In this highlight from our Best of Launch Your Private Podcast holiday series, Nicole Culver demystifies one of the year's most requested topics: running ads to private podcasts. Her transparent breakdown of what works (and what doesn't) made this case study an instant hit.
Looking for a paid strategy to engage quality leads? In this episode, we're joined by Nicole Culver as we dive deep into the creation and success of her Evergreen Experience.
Nicole shares her insights on leveraging private podcasts as a powerful tool to connect with quality leads, enrich the listener experience, and elevate her brand in a crowded digital landscape.
[3:11 ] The motivation behind creating the Evergreen Experience.
[6:27 ] Discovering Hello Audio for private podcasting.
[7:50 ] The strategy behind making the podcast feel exclusive and special.
[10:27 ] Detailed breakdown of the funnel leading to the Evergreen Experience.
[14:07 ] Audience engagement and feedback on the podcast format.
[17:00 ] Importance of understanding and speaking directly to your audience.
[20:36 ] Designing the podcast to guide listeners through a customer journey.
[24:19 ] The power of a risk-free content format.
[26:10 ] The broader impact of the podcast on Nicole's business and marketing strategy.
[30:40 ] Advice for launching your first private podcast and the importance of deadlines.
Connect with Nicole Culver:
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