Andrew Chau: Boba Guys CEO on Building Iconic Consumer Brands
Update: 2025-09-15
Description
Andrew Chau is the co-founder and CEO of Boba Guys Inc., the revolutionary bubble tea company that has fundamentally changed how people view boba and tea culture in America. Starting from a shared passion for quality milk tea and a mission to elevate the boba experience with fresh, premium ingredients, Andrew and co-founder Bin Chen launched Boba Guys in 2011. What began as a single San Francisco location has grown to 24+ locations, making Boba Guys one of the most recognizable premium bubble tea brands in the United States.Topics:
- How to build a premium brand in a commoditized market
- Maintaining brand authenticity while scaling
- Technology integration in traditional retail
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
