Ann Perkins, founder and MD of Perkier
Update: 2022-07-08
Description
Julia is joined by Ann Perkins, founder and MD of healthy snacking brand Perkier.
Ann shares why she's passionate about moving the health debate on from calories, her take on the opportunities and challenges arising from the cost-of-living crisis and HFSS and how to navigate the dangers of greenwashing. Plus, how to use social media listening to inform the NPD process.
Articles discussed by Ann and Julia:
Last chance to give views on controversial menu calorie count plans | STV News
What is greenwashing? | Business News Daily
Why we should be using social media to inform NPD | The Grocer
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