Jason Geary, master baker and executive director at Geary‘s Bakeries
Description
Julia is joined by Jason Geary, master baker and executive director at Geary’s Bakeries and the Jason behind the ‘Jason’s Sourdough’ brand.
He tells Julia why he’s on a mission to change the way Brits think about bread and make great-quality bread (particularly sourdough) accessible to more people. Plus, he shares how taking inspiration from the craft beer boom helped him open retail buyers’ eyes to the opportunity in craft bread, NPD trends for 2022, tapping into the gut health trend and how he’s navigating soaring wheat prices and other cost challenges within his business.
Articles discussed by Jason and Julia:
Wheat prices at nine-year high as bakers warn of price increases | The Grocer
Craft bakery has been resilient and tenacious | British Baker
How to make really good bread | New York Times
Links to the big food and grocery retail stories this week:
Covid: Sainsbury's asks staff to delay Christmas parties | BBC News
Tesco depot staff suspend pre-Christmas pay strikes | BBC News
Asda facing strike threat as Tesco battles to prevent Xmas walkout disruption | Sky News
Cost of Christmas dinner jumps 3% as turkey, pudding and sprout prices rise | The Guardian
Booths owners take dividend after hanging on to business rates relief | The Times
Heck in talks with Ivy Farm over lab-grown meat tie-up | The Grocer
FSA launches consultation on 'may contain' packaging | Food Manufacture
Marks & Spencer launches ‘world first data science and AI academy’ in grocery | The Grocer
United States
