Launch and learn

In our third in a series of pods recorded live at NeoCon 2024, Andrew and Bobby actually don’t outnumber the guest as they’re joined by both Annie Ming of HBF and Cosmo Kramer of Bitreel to talk about how visualization technology is helping HBF re-imagine how to launch their latest product line, the Firma Collection. The conversation dives deeply into the journey of both sales reps and designers to trace how this pair collaborated to define a new way to introduce and hopefully endear a product to its core audiences. Along the way, we steam up the NeoCon Podcast Studio with five bodies, over-plug SANDOW (just a little) and of course have a word or two on the state of ‘the metaverse’ in the worlds of furniture and design.

This episode was recorded in the NeoCon Podcast Studio Powered by SURROUND and Sponsored by SnapCab.

Connect with our hosts on LinkedIn: 

Bobby Bonett

Andrew Lane

Follow Annie Ming and Cosmo Kramer on LinkedIn

References and resources:

• Firma Table Configurator
• HBF
• Bitreel
• Kubi by Barbara Berry 
• NeoCon Design Scene by SANDOW

Related and referred BTE Episodes:

Josh Rubin and Evan Orensten from Cool Hunting - the only other double guest episode in pod history

Lisbeth Jimenez, Designer at MKDA, on the potential for 3D visualization

Get in touch with us with your questions on emerging technology, innovation and more at bte@sandowdesign.com or drop us a voicemail at the BTE Hotline at 1-917-934-2812.

Discover more shows from SURROUND at surroundpodcasts.com. 

This episode of Barriers to Entry was produced by Rob Schulte.

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