This week, the gang is joined in-person in New York by a classically-trained, multidisciplinary designer who is always pushing the envelope and finding new ways at his shop, RADS Studios, to blend the traditional with the digital. Rodolfo Agrella stops by to share stories from his classical architecture and design training in Caracas and Milan, how he used technology to create a cookie at Salone del Mobile, the lesson we were all asked to learn from COVID, and how he’s integrating technology into daily practices to unlock the power of classic design. You won’t want to miss a great conversation with this eternal optimist and innovator.
Connect with Rodolfo Agrella on LinkedIn!

Moments to check out: 

(8:38 ) How international architecture design training created a cookie at Salone

(16:19 ) Establishing RADS and putting talent and innovation at the core

(22:58 ) Applying AI and technology to design thinking

(32:20 ) Re-thinking talent and design collaboration

(37:15 ) Rapid fire closer questions - blockchain authentication, ICFF in the metaverse and more


Connect with our hosts on LinkedIn;

Bobby Bonett

Tessa Bain

Andrew Lane


References and resources:

RADS Design Studio

Rodolfo’s work at ICFF / Wanted

Don’t forget to speak to your friends and family and learn from them too!


Discover more shows from SURROUND at surroundpodcasts.com. 
This episode of Barriers to Entry was produced and edited by Wize Grazette and Samantha Sager.
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