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Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

Update: 2024-12-17
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How do you reduce urgency in a world where urgency is so deeply embedded? How do you market yourself and your work in a way that is anti-oppressive? 

We're continuing in our mini-series on my calmer framework for a calmer business. This week, we're focused on reudcing urgency and techniques for anti-oppressive marketing. 

We're joined by Natalia Sanyal, an anti-oppressive copywriter and brand messaging strategist. She’s worked with billion-dollar businesses like Apple and Lululemon, New York Times bestselling authors like Layla Saad & Deepak Chopra, and award-winning marketing agencies. Now, she teaches high-integrity personal brands to use marketing as a force for good so they can sell better and harm less.

On this episode, we learn some techniques to reduce urgency in our work, align actions with values to foster a calmer atmosphere for you, your team, and your business. 

Listen to the Full Episode to Hear:

  1. How can you move away from the default urgency-driven model?
  2. How can you reduce client emergencies and create more flexibility?
  3. What are the real-world applications of aligning business actions with values?
  • How does embracing vulnerability play into the human aspects of entrepreneurship?

Learn more about Natalia Sanyal

Learn more about me, Susan Boles:

 

We value your thoughts and feedback. Feel free to share them with Susan here. Your input is not just valuable, it's crucial in shaping future episodes.


  • (00:00 ) - Introduction to Human-Centered Entrepreneurship

  • (00:55 ) - The Elements of a Calm Business

  • (01:40 ) - Reducing Urgency in Business

  • (03:03 ) - Anti-Oppressive Marketing with Natalia Sanal

  • (24:51 ) - Embracing Anti-Oppressive Marketing

  • (26:20 ) - Taking the Leap: Transitioning to Value-Aligned Clients

  • (31:19 ) - Deconstructing Urgency in Business

  • (37:47 ) - Building a Calmer, Sustainable Business



Grab the Calm Service Design + Delivery Swipe File here

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Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

Susan Boles