DiscoverContagious NarrativeApes are one thing... Should you launch a REAL crypto project with a "story?"
Apes are one thing... Should you launch a REAL crypto project with a "story?"

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Update: 2022-06-03
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The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they mean for building a brand? This episode compares two projects for the answer, Terra, and PolkaDot.


Terra Whitepaper


PolkaDot Litepaper

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Apes are one thing... Should you launch a REAL crypto project with a "story?"

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Mike Troiano