What sets the pace of growth?

Update: 2019-11-05

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Tom Huntington (@thuntin) asks... "I heard a B2B SaaS CFO say that keeping pace with growth was the hardest thing. I asked who set the pace and CFO responded, “the market.” For non-web sales biz, I don’t really buy this. Someone internal is setting the pace, no? Can you unpack pace-setting?"

Sure. I'd start by making the important distinction between customer and capital markets...

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