The biggest shopping day of the year is Black Friday, which this year falls on Friday, November 28, 2025. Apple has now announced its 2025 Black Friday deal and as usual it will be giving away vouchers with sales of certain products, including a $75 gift voucher with an iPhone 16, $100 with an iPad Air, and up to $250 with a MacBook Pro. Read on for all the details about what is included in Apple’s offer and how to get your hands on Apple gift vouchers.

While it’s nice that Apple offers an incentive to shoppers to buy new Apple products, we find that the best deals are from resellers rather than Apple itself, and we will track them all so we can help you find the best Black Friday 2025 Apple deals on Apple products including the Apple Watch, MacBook and Mac, AirPods and iPads. Peruse our individual round-ups of the best deals this Black Friday to find a bargain. Also check our Best Picks round ups where you can see reviews of all the products we rate as a good purchase.

Does Apple do a Black Friday sale?

Does Apple hold a Black Friday sale? We wish it would but, unfortunately, Apple’s Black Friday offer is usually a giveaway of Apple Gift Cards with certain purchases made during the Black Friday period. It gives away gift cards with select purchases from Black Friday to Cyber Monday each year, so it is no surprise that it will do the same between November 28 and December 1 in 2025.

This year the company is giving away up to $250/£200 with Macs, $100/£80 with iPads and $75/£60 with iPhones. This is a better offer than in November 2024 when the company gave away gift cards with values up to $200/£160 with select purchases made in the Apple Store (online and in person) on Black Friday as well as on the Saturday, Sunday and on Cyber Monday. You can see how much Apple is giving away in 2025 compared to what it gave away in 2024, 2023 and 2022 below.

As for which products are included in Apple’s Black Friday gift voucher deal, there are always lots of products left out of Apple’s deal. Don’t expect any of the newest Apple products to be included: back in 2024 Apple didn’t offer vouchers with products that had recently launched, including iPhone 16 or Apple Watch Series 10, this year the iPhone 17 is not included and nor are the new iPad Pro or M5 MacBook, but the Apple Watch 11 is part of the deal.

Luckily Apple isn’t the only place you can buy Apple products and there are lots of other resellers discounting Apple Products for Black Friday. You will be able to get some great discounts at Amazon, Best Buy, B&H, and Walmart in the U.S. and in the U.K. Amazon, KRCS, Argos, Currys, John Lewis and AO usually have good deals.

What is Apple’s Black Friday offer?

Apple’s offer for 2025 is gift vouchers for the following amounts, ts&cs are here:

• $25/£20 Apple Gift Card: AirPods 4, AirPods 4 (ANC), Apple TV 4K, Apple Pencil Pro, Magic Keyboard for iPad Pro, Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad, Beats Pill





• $50/£40 Apple Gift Card: iPhone 16e, HomePod, AirPods Pro 3, iPad (A16), iPad mini, Beats Studio Pro, Beats Solo 4, Beats Studio Buds +, Powerbeats Pro 2, Apple Watch SE, Apple Watch Series 11





• $75/£60 Apple Gift Card: iPhone 16, 16 Plus, AirPods Max





• $100/£80 Apple Gift Card: iPad Air, Mac mini





• $175/£140 Apple Gift Card: 13-inch MacBook Air





• $150/£120 Apple Gift Card: iMac





• $200/£160 Apple Gift Card: 15-inch MacBook Air





• $250/£200 Apple Gift Card: 14-inch & 16-inch MacBook Pro (M4 Pro/M4 Max)

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Apple

How good is Apple’s 2025 Black Friday deal?

The 2025 deal is pretty similar to the 2024 deal, the main difference is that this year the Apple Watch Series 11 is included where in 2024 the Apple Watch Series 10 was not included. The $250 give away with MacBook Pro is back after a gap of a few years.

It’s no surprise that the newest items, such as the iPhone 17, aren’t included: Apple rarely includes the products that were only just updated, but the inclusion of the AirPods Pro 3 and Apple Watch 11 are good to see.

While you may see bigger actual savings elsewhere, the Gift Vouchers may be useful if there are other products you want to buy, or if you want to make some savings on your monthly subscr