People do what they do, good and bad, because it works for them. It might not work for us, the organization, etc., but it works for them. How do I know this? Because decades of research on the science of behavior offers us a tested and replicable path to understanding and supporting behavior change. On this episode of The Behavioral Leadership Podcast, hear Steve Quesnelle from SCCi discuss the value of Applied Behavior Analysis (a.k.a. Applied Behavior Science) and his journey as a leader and practitioner using the science to create sustainable positive culture change.