Applying Journalistic Thinking & Principles to SEO

Applying Journalistic Thinking & Principles to SEO

Update: 2025-08-04
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In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics are losing effectiveness, and how editorial intuition can be developed through data analysis and experimentation.

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Applying Journalistic Thinking & Principles to SEO

Applying Journalistic Thinking & Principles to SEO