How do I align with this planet (or damage the planet) by the things that I consume? What does “organic”, “eco-friendly”, and “green” even mean? How can I grow a business without falling into the traps of BIG business, BIG production? Is it possible to center Mother Earth in a growing business?
Well, it is. And this conversation with Brad Vanstone, founder of Willicroft is the perfect example. In fact, this plant-based cheese company founded by Brad, based in the Netherlands, has officially appointed Mother Nature as their CEO. I’m not joking. You can see it front and center on their website. And it’s pretty awesome too. Hope you enjoy this delicious episode.

OH! And I apologize for the few lags in the episode, and when Brad and I briefly sound like aliens in the technological issues. I’m still surfing the DIY vibe of this podcast.

About Brad:
Fueled by concerns about the future of our planet, Brad began eating a mainly plant-based diet upon moving to Amsterdam. He found the transition easier than he’d imagined with the exception of cheese. Unable to find many plant-based cheese alternatives in the supermarket, he started making it at home. Months of experimentation later, and with some basic knowledge of dairy cheese making from time spent growing up on his Grandparents dairy farm, he founded Willicroft in 2018.

The name originates from Willicroft Farm in Devon founded by his grandparents in 1957. Now, they’re reimagining how we consume cheese combining age-old techniques with a more planet-friendly ingredient base. With Mother Nature as their CEO, they’re placing the planet's future front and centre behind every decision they make.

Having launched Willicroft at 500 supermarkets, and opened up the first plant-based cheese store in the Netherlands, they’re aiming to demonstrate that plant-based cheese can be just as decadent as its dairy alternative.

Links:

www.willicroft.com 
Instagram: @plantbasedcheese
Linkden: https://www.linkedin.com/in/bvanstone/

References:
*Books*
Human Kind, Rutger Bregman

*Initiatives*
www.kisstheground.com

*concepts*
Regenerative Farming
(podcast: www.investinginregenerativeagriculture.com )