Brad Terpstra is a backend systems and communications engineering leader with roots in high-performance sport and large-scale IoT. As an avid sailor, Brad architected resilient networks & systems for American Magic’s America’s Cup campaign, and is now scaling Halter’s on-farm communications systems as part of the senior leadership team. He blends deep technical expertise with critical thinking and high-range leadership. Brad excels at building reliable, high-impact technology in dynamic, mission-critical environments — whether at sea or across thousands of connected hectares.

We discuss:

- the complexity of technology in the America's Cup boats

- the pressure of being responsible for critical networks

- the impact of these networks and systems on the people who rely on them

Halter: https://www.halterhq.com/

Brad on LinkedIn: https://www.linkedin.com/in/bradterpstra/

And if you're curious...

The old Kiwi anti-littering campaign: https://www.youtube.com/watch?v=1Ys26hk5VM8

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Find us on LinkedIn:

Alaina: https://www.linkedin.com/in/alaina-luxmoore/

Hamish: https://www.linkedin.com/in/hafriedlander/

Danu: https://www.linkedin.com/in/danuabey/

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Follow us on Instagram: @humaninthelooppodcast

Find us on LinkedIn:

Alaina: https://www.linkedin.com/in/alaina-luxmoore/

Hamish: https://www.linkedin.com/in/hafriedlander/

Danu: https://www.linkedin.com/in/danuabey/

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Email alaina@rushdigital.co.nz if you have feedback, comments, questions or compliments

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