Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well. 

00:00 : Intro

00:31 : Branded weddings rising in popularity

03:00 : Hellmann’s branded mayo wedding

05:52 : Taco Bell Cantina wedding

07:00 : Why would a brand sponsor a wedding

13:20 : Content creation opportunities 

16:18 : Elevated brands sponsoring celeb and influencers

18:38 : Brands and bachelorette parties 

21:00 : Can this backfire for brands

23:26 : Which mascot would you have at your wedding

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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