Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget and branding strategies used for both the first installment in the Wicked films, as well as the latest release, Wicked: For Good. They also review some of the 400 brand partnerships the film has established with brands including Crocs, Walmart, Swiffer, and more. We can’t help but mention the impact the Barbie film has had on this strategy, and share opinions on which films can also lean into this when it comes to promoting such beloved IP. The hosts also discuss the loyal fanbase, the press tour choices, and share their dream Wicked product collab. 

00:00 : Intro

00:36 : Our level of excitement for the movie

03:42 : The Wicked promo timeline 

10:33 : Brand collaborations 

15:17 : Inspiration from the Barbie movie

18:13 : Brands seeing the partnerships pay off

20:23 : Hollywood leaning into existing IP

23:43 : Traditional marketing strategies and press tours

26:23 : Looking towards award season

27:28 : Dream Wicked collabs and next movies with marketing moments

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices