Traditional economics assumes that as humans, we use all available information, and we process all this information in a purely rational way in order to make an optimal decision. But studies show that in reality, there are serious limits to anyone's ability to process information. Behavioral economics calls these limits « bounded rationality ».

Because of these cognitive limitations, the way in which information or choices are presented can have a significant impact on the decisions that individuals make.

How behavioral economics can be used by policymakers to design “choice architectures” such that people are promoted to make better decisions? What can economics teach us about how dark patterns work? What are the incentives to switch from dark to fair patterns, from a sheer economic point of view?

In this episode, we dive into the economics behind dark patterns with Marie Potel and her guests, Anastasia Shchepetova and Lirio Barros, both consultants in economics and finance at Oxera.

To go further :

• Federal Trade Commission complaint against Amazon.com
• “Nudge : improving decisions about health, wealth and happiness” by Richard Thaler & Cass Sustein (2009)

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