Dark patterns in digital marketing. Discussion with Raashee Gupta Erry.
Description
Some people might consider that marketing is some form of manipulation, making it almost impossible for a marketer to do their job without tricking users in one way or another.
But in reality, marketers are asked to build experiences that drive trust, conversion, and long-term customer relationships. How can marketers benefit from fighting dark patterns in their daily job, and what do they have to keep in mind to gain user trust? These are the topics discussed in today’s episode with Marie Potel and her guest Raashee Gupta Erry, senior expert in marketing advertising and consumer privacy.
🎧 You heard:
💡 To go further:
- Dark commercial patterns, OECD digital economy papers, oct. 2022, n°336
- Americans can’t consent to companies’ use of their data, a report from the Annenberg School for Communication, University of Pennsylvania, feb. 2023
- Federal Trade Commission Staff report « Bringing dark patterns to light », sept. 2022
Have a question or need some support? Go to fairpatterns.com or contact Marie Potel on LinkedIn!
Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
United States
