In this episode, we dive into Lenovo’s channel transformation through the lens of its evolving MSP strategy—with two of the key leaders behind the shift.

Cassie Jeppson, who oversees channel programs, tools, and partner enablement for North America, and Arsalan Eizadirad, Lenovo’s global MSP strategy lead, join us to unpack how Lenovo is designing programs that meet partners where they are—geographically, strategically, and structurally.

From simplifying a tangled web of 2,300+ incentives into a scalable, flexible program, to launching Lenovo 360 pathways across North America, EMEA, LATAM, and APAC, Cassie and Arsalan share how they’re localizing a global vision. They dig into how Lenovo is supporting MSPs through dedicated partner success managers, outcome-based enablement tools, and true feedback loops that shape the roadmap.

We also explore:

• How Lenovo’s partnership with Pax8 is redefining its presence in the MSP ecosystem
• Why a single global program won’t work—and how to strike the right balance between consistency and localization
• What MSPs actually want from vendors (hint: it’s not more PowerPoints)
• The role of omnichannel engagement in partner freedom and flexibility

Whether you’re building an MSP program from scratch or trying to scale across regions, this episode is packed with practical insights and strategic lessons from a global vendor that’s getting it right.

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