In this episode of Partnerships Unraveled, we sit down with Maciek Szczesniak (Magic), founder of Go With Magic and a longtime channel veteran, to dig into one of the toughest transitions in the IT channel: moving from reseller to managed service provider.

After decades in the industry, including years at HP, Magic saw firsthand why so many partners struggle with shrinking margins, unstable revenue, and failed MSP pivots. Now, he’s building a new kind of transformation program, starting in Poland, that equips resellers to reengineer their business models, modernize their operations, and build the capabilities needed to thrive in an AI-led future.

We get into what holds resellers back from becoming MSPs, how AI is reshaping customer demands, and why partners who can combine sales-led instincts with consultative delivery will be the ones who win. Magic also shares how his new university-backed initiative is helping partners become “customer zero” for AI transformation

Tune in to learn how to lead your own transformation, rethink your partner value prop, and build a business model that lasts.

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