DiscoverWharton Marketing MattersAsa Hiken, Technology Reporter for Ad Age
Asa Hiken, Technology Reporter for Ad Age

Asa Hiken, Technology Reporter for Ad Age

Update: 2025-03-19
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Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI.

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Asa Hiken, Technology Reporter for Ad Age

Asa Hiken, Technology Reporter for Ad Age