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Navigating Brand Legacy, Minimalism, and Consumer Identity

Navigating Brand Legacy, Minimalism, and Consumer Identity

Update: 2025-09-04
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Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing identity reset, offering insights into how companies can balance tradition, modern trends, and consumer expectations.

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Navigating Brand Legacy, Minimalism, and Consumer Identity

Navigating Brand Legacy, Minimalism, and Consumer Identity