DiscoverWharton Marketing MattersSpencer Spirit Holdings CEO, Steven Silverstein
Spencer Spirit Holdings CEO, Steven Silverstein

Spencer Spirit Holdings CEO, Steven Silverstein

Update: 2025-10-30
Share

Description

Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market.

Hosted on Acast. See acast.com/privacy for more information.

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Spencer Spirit Holdings CEO, Steven Silverstein

Spencer Spirit Holdings CEO, Steven Silverstein