You should be using your media operation to buy attention, as a measurable and finite quality, if you're actually trying to do this right. The good news is you can simplify your thinking by cutting "brand safety" out of the equation, because it isn't real! That's what we learned this week with Marc Guldimann (CEO) and Zach Kubin (head of sales) at Adelaide (https://adelaidelift.com/).

We also talk to new regulatory environment for digital media, and how maybe it actually gets better...or worse?...it's gonna be both and which one will depend on your perspective. We talk all things crypto in fascism and digital media, as well as "blockchain." Zach has a great story about the time he found out he was basically Steve Carrell in "The Big Short" by trying to log into an ad agency's wifi.

David testifies to congress than an algorithm is an editorial position. Randy gets sued live on the air for saying our podcast is "good" and the best defense she can come up with is that it has 12 five star reviews on Apple Podcasts.