Are you building a community online? Are you sure? What does that even really mean? How do you know if somebody is part of that community or not? How do THEY know if they are part of it or not? Do they even think in those terms, or really consciously think about it at all?

If you are trying to build a community, how do you do it, and how do you do it equitably for not just the money grubbing stakeholders on the company side, but also for the members of the community that are not part of your enterprise directly, i.e. most of them?

We address all of these with Michael Engert, President @ VeryGoodLight (verygoodlight.com), who is an expert in these matters, even if he is a little shy about admitting it.

We also talk merging content + commerce, from the brand side, and the publisher side!

Other discussions are also had, such as: Randy loves to read and thinks books are a community. David thinks being suspicious of anybody saying they want to create a community, is a community. Lee thinks living in a sewer where you scheme up anti-community crimes with your friends, is a community.