The Future of Insurance: Digital Transformation, Social Media, and Innovation with Dr. Robin Kiera

Welcome to FS Brew, the first podcast in the UAE and the wider Middle East focused on insurance and InsureTech. In this episode, hosts Vidya Veerapandian, founder of Forward, and Renjit Philip, a consultant in M&A funding and go-to-market strategies for startups, sit down with Dr. Robin Kiera. Dr. Kiera is a prominent voice in the insurance industry, an advocate for its digital transformation, and the author of 'Attention Hacking: The Power of Social Media, Selling, and Insurance in Finance'. Join us as Dr. Kera shares his journey into the insurance world, offering valuable insights into how insurance companies can leverage social media to connect with customers, improve their marketing strategies, and engage a digitally savvy younger audience. Dr. Kera also discusses the challenges and opportunities in the German market, the role of InsureTech, and the importance of personal branding for industry leaders. Don't miss this in-depth discussion filled with actionable tips and strategic advice for insurance professionals and InsureTech enthusiasts.

00:00 Welcome to FS Brew: Introduction and Hosts

00:29 Meet Dr. Robin Kiera: Insurance Industry Expert

01:14 Journey into Insurance: Dr. Kiera's Story

02:47 The Power of Social Media in Insurance

04:57 Challenges and Innovations in Insurance Marketing

08:16 The German Insurance Market: An Overview

12:30 InsureTech Landscape in Germany

19:09 Challenges in Reaching Younger Customers

20:55 Importance of Social Media for Executives

21:42 The Role of Personal Branding

24:51 Consumer Behavior in Germany and UAE

28:14 Strategies for Midsize Insurers

32:57 Rapid Fire Questions

36:13 Conclusion and Final Thoughts

Renjit Philip:

Newsletter: ⁠⁠⁠https://www.onemorethinginai.com⁠⁠⁠

Socials:

Twitter / X: @renjitphilip

LinkedIn: 

⁠⁠⁠https://www.linkedin.com/in/renjit-philip⁠⁠⁠

Vidya Veerapandian:

⁠⁠⁠https://www.linkedin.com/in/vidya-veerapandian/⁠