Learn how to transform your firm into the place accounting and bookkeeping professionals want to join.

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Thank you to our sponsor, Avalara! Avalara’s award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don’t have to. Learn more at Avalara.com/Accountants.

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• (00:00 ) - Introduction and thank you to our sponsor, Avalara


• (01:55 ) - Attracting and retaining talent


• (03:47 ) - Separation rates (retention)


• (09:58 ) - Cost of replacement and why employees quit


• (17:48 ) - Thank you to our sponsor, Avalara


• (19:05 ) - Attracting talent


• (21:09 ) - The Golden Rule of hiring


• (25:38 ) - How do you get a lot of candidates to choose from?


• (32:13 ) - The importance of your BRAND


• (34:16 ) - Positioning statement


• (36:57 ) - The role of technology in attracting talent


• (42:08 ) - Culture and brand


• (45:42 ) - Hiring for talent and hard and soft skills


• (49:05 ) - Context and habits


• (52:58 ) - How to filter candidates


• (59:57 ) - Compensation


• (01:08:59 ) - Annual performance evalutations vs AAR


• (01:12:28 ) - What about salary increases?


• (01:14:23 ) - Wrap up and how to earn FREE CPE and where to find our next stream

Join the Focused Firm email list to get notified of future streams and CPE courses:
https://go.earmarkcpe.com/the-focused-firm

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Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d

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Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/

Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app