DiscoverBuild A Focused Firm with Hector Garcia, CPAValue Pricing & Offering Guarantees
Value Pricing & Offering Guarantees

Value Pricing & Offering Guarantees

Update: 2023-03-17
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Align the customer’s desired results with the firm’s interest to maximize profits.

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  • (00:00 ) - Building a Focused Firm Ep 05

  • (00:35 ) - Welcome to Part 05: Value Pricing & Offering Guarantees

  • (06:40 ) - Where is the value?

  • (08:14 ) - Compliance Value

  • (08:47 ) - Economic Value

  • (11:00 ) - Accounting Professionals vs. Number of Potential Clients

  • (15:17 ) - What does price and value mean to an accounting firm?

  • (15:59 ) - The rule of 3

  • (21:25 ) - Does any of this matter to your customers?

  • (25:27 ) - How does Spiritual Value translate to your clients?

  • (27:21 ) - What does this concept of spirtual value mean in context of pricing our services?

  • (30:43 ) - Types of Value Pricing

  • (34:38 ) - The problem with hourly rates?

  • (38:13 ) - Answering the time/rate questions

  • (51:28 ) - Types of Pricing Models (not based on time)

  • (57:24 ) - Task-based and Output-based pricing

  • (59:14 ) - Productized Service

  • (01:00:52 ) - Access-based or Subscription Model

  • (01:01:26 ) - Value-based Pricing

  • (01:04:36 ) - Value Conversation Tips

  • (01:07:28 ) - Mahan Khalsa 5 Golden Questions

  • (01:10:55 ) - The 12 Ts for Option Building

  • (01:14:18 ) - Service Delivery Options

  • (01:16:48 ) - Option Building Results Options

  • (01:18:14 ) - How to present your value options?

  • (01:26:59 ) - Presenting your best option first

  • (01:27:47 ) - Golden Rules for options

  • (01:29:12 ) - Big guarantees, should set apart the top option

  • (01:32:03 ) - Creative Guarantees

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Join the Focused Firm email list to get notified of future streams and CPE courses:
https://go.earmarkcpe.com/the-focused-firm

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Get free CPE for listening to this podcast:
https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d

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Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/

Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

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Value Pricing & Offering Guarantees

Value Pricing & Offering Guarantees

Hector Garcia, CPA