**DISCLAIMER: All of our opinions are our own. They do not represent, nor are they affiliated with the interests and beliefs of the companies we work for. **

In the fast-paced and ever-evolving world of cybersecurity, building authentic relationships has become crucial for success in sales and marketing. In this age of impersonal communication and fleeting attention spans, establishing genuine connections with potential clients and customers can make all the difference in building trust and securing partnerships. 

So, how exactly does authentic relationship building translate to success in cybersecurity sales and marketing?

In this episode, we are joined by Dani Woolf, the Founder and CEO of Audience 1st, to talk about the value of building genuine relationships in business and share some tips for building authentic relationships with customers in cybersecurity. We talk about the challenges that Dani had to overcome in opening the company in a male-dominated world, Dani’s experience of sitting down with her customers (the highly technical people), and the biggest problem in sales and marketing in the cybersecurity industry. Tune in to learn more about this and other exciting topics!

Notable quotes:

• “Stay resilient, know your course, and don’t give a F of what people say. Just do what you really love.”
• “Your network is everything.”

Episode resources:

• The book: Empathy In Action: How to Deliver Great Customer Experiences at Scale
• Connect with Dani Woolf:
• Twitter: https://twitter.com/thedaniwoolf
• LinkedIn: https://www.linkedin.com/in/daniarad/?originalSubdomain=il
• Website: https://www.audience1st.fm/

Get in Touch:

• Maril Vernon LinkedIn
• Stacey Champagne LinkedIn
• Queens Twitter - @TheCyberQueens
• Queens LinkedIn

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