Episode Summary

In this episode, we dive into the real world of small business ownership and why authentic communication matters more than ever. From the chaos of running a business during a record-breaking heatwave to the challenge of sounding like yourself in your marketing copy, we explore what it takes to show up as a real human behind your brand.

Joining us is the brilliant Rachael Johnson of RJ Creative, who brings her expertise in storytelling, copywriting, and messaging that actually connects. Together, we unpack why authenticity beats perfection, how AI can support (but not replace!) your voice, and what it really means to write like you talk.

Because if your copy doesn’t sound like you? Your customers can feel it.

Being Yourself in Your Business Copy

We explore the fine line between vulnerability and over-vulnerability in your messaging. How much should you share? When is honesty helpful? And when does it muddy your brand? Rachael Johnson helps break it down with practical advice for writing copy that feels natural, warm, and undeniably you.

The AI Conversation

Sure, tools like ChatGPT and Gemini are everywhere, but Rachael explains why relying too heavily on them often leads to copy that lacks soul.

We discuss how to use AI without losing your voice (or your audience).

The Power of Personality

Your personality is your superpower. The episode highlights why leaning into who you already are makes your marketing more memorable and your brand more magnetic.

Top Takeaways

• Authenticity wins. Your audience can tell when you're faking it: so stop.
• Let your personality shine. Your quirks are your brand’s best asset.
• Pricing challenges are universal. You’re not alone in figuring them out.
• Engaging emails start with a real human voice. Your first sentence sets the tone.
• Professional doesn’t mean boring. You can be polished and personal.
• AI is a helper, not a replacement. Use it to support your voice, not overshadow it.

Links Mentioned

• RJ Creative: rj-creative.com
• From Rachael:
• Spice Up Your Emails - Get them popping with personality in this 3-Day Challenge
• The "Just Send It" Toolkit: The First 5 Emails to Send to Your Subscribers
• QUIZ: Why Aren't Your Dream Clients Buying?
• Bossy: bossyroc.com
• Bossy Email: bossyroc@gmail.com

Mentioned in this episode:

Joe Bean Roasters

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Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!