Authenticity and globalisation, with Mark Hogarth from Harris Tweed Hebrides
Update: 2024-05-30
Description
Welcome to a special bonus episode of Year-on-Year, where we explore how organisations grow stronger as they grow older.
In this episode, host Emily Monsell-Holden chats with Mark Hogarth, Ambassador for Harris Tweed Hebrides, about brand authenticity and the lessons other organisations can learn from Harris Tweed's rich history and steadfast dedication to heritage.
Mark shares the fascinating story of Harris Tweed, a fabric woven in the homes of crofters in the Outer Hebrides, Scotland.
They discuss:
In this episode, host Emily Monsell-Holden chats with Mark Hogarth, Ambassador for Harris Tweed Hebrides, about brand authenticity and the lessons other organisations can learn from Harris Tweed's rich history and steadfast dedication to heritage.
Mark shares the fascinating story of Harris Tweed, a fabric woven in the homes of crofters in the Outer Hebrides, Scotland.
They discuss:
- maintaining traditional methods in the face of globalisation
- the unique socio-economic impact of the tweed industry on local communities
- attracting a younger workforce and connecting employees to the brand story
- the intrinsic link between luxury and durability.
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