Building customer loyalty, with Hannah Crabtree
Update: 2024-01-22
Description
Emily talks to Hannah Crabtree, Chief Customer and Technology Officer at fine wine and spirits merchant Berry Bros. & Rudd, about making loyalty a core part of your customer strategy.
In this episode we discuss what loyalty actually looks like (spoiler-alert, it's not just about repeat custom), why it makes sense financially and for brand equity, and how businesses can build it in to their own strategy.
In this episode we discuss what loyalty actually looks like (spoiler-alert, it's not just about repeat custom), why it makes sense financially and for brand equity, and how businesses can build it in to their own strategy.
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