The fifth and final component is Automate.  This simply means that now that your prospects are connected with you in the marketing system, you must create content to automate the follow-up process. Companies and individuals are notoriously bad about following up.  Fortunately, software is available today to assist in this process.  Even then the software will not give you the best bang for your buck if you don’t properly craft your message in follow-up sequence. 

I’m going to show you exactly how to accomplish this in the next few podcasts.  The acronym for this Strategic Messaging Formula™ is CCEIA: Capture, Connect, Educate, Incentivize, and Automate: Remember the acronym and you won’t forget the process.