Capture
Update: 2022-03-09
Description
The Strategic Messaging Formula™ or SMF for short has five components. Let me introduce them to you really quick. First is Capture. This means that you must first capture your target market’s attention. It’s pretty obvious I know, but it’s not as easy to pull off as people think. Furthermore, it’s done wrong more often than it is done right. You’ll learn how and why in a minute.
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