Aviva Klompas has long been a fierce advocate for Israel and is no stranger to the forces that try to delegitimize the Jewish state. Klompas, cofounder of Boundless Israel, a think tank dedicated to strengthening education about Israel while also keeping an eye on the surge of antisemitism in the U.S., joins us to discuss how she’s working to combat antisemitism and shape the conversation, both online and off. 

Listen to this candid conversation, recorded on the sidelines of AJC Global Forum 2024 in Washington, D.C. 

Episode Lineup: 

• (0:40 ) Jason Isaacson, Ken Weinstein, Kirsten Fontenrose, Rich Goldberg

Show Notes:

Watch:

• Voices of Truth: Advocating for Israel on Social Media with Aviva Klompas and Michael Rapaport

Listen – People of the Pod:

• On the Ground at the Republican National Convention: What's at Stake for Israel and the Middle East?

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Transcript of Interview with Aviva Klompas:

Manya Brachear Pashman:  

Aviva Klompas has long been a fierce advocate for Israel and is no stranger to the forces that try to delegitimize the Jewish state. After leading Birthright trips, she became the speechwriter for Israel’s Mission at the United Nations where she was always looking for ways to give voice to Israel’s side of the story, amid a cacophony of anti-Israel sentiments. 

After working for Combined Jewish Philanthropies, she co-founded Boundless Israel, a think tank dedicated to strengthening education about Israel while also keeping an eye on the surge of antisemitism in the U.S. Aviva might still write the occasional speech, but on Instagram and X, that’s where she’s really shaping the conversation and confronting haters. 

We sat down with Aviva on the sidelines of AJC Global Forum 2024 in Washington D.C in early June.

Aviva, welcome to People of the Pod’s pop-up studio here in Washington.

Aviva Klompas:  

Absolutely.

Manya Brachear Pashman:  

Together with Rachel Fish, you co-founded a nonprofit called Boundless. can you tell us the purpose of boundless and the origins of its name?

Aviva Klompas:  

The idea is to look at the larger issues that are plaguing the ecosystem in Israel in North America and to function both both as a think tank that does research to understand what's happening under the surface, but then to not just investigate and study for curiosity sake, but then to turn to action, and really to extract recommendations, and to pull together partners in order to take meaningful action in order to address some of the larger challenges. 

So the two areas in which we primarily focus are one, education. How do we reimagine Israel education in North America, for both Jews and for non-Jews? And the area where I spend most of my time has to do with the narrative war? Understanding how did we get here? What's happening below the surface, both in traditional and on social media?

Manya Brachear Pashman:  

You previously served as the director of speech reading at the Israeli Mission to the United Nations. And at that time, did you find yourself not just talking to a traditional institution but actually trying to persuade or convince, maybe even combat the sentiments of that audience?

Aviva Klompas:  

Working as a speechwriter for Israel at the United Nations is certainly an experience and an education unto itself. And my former boss, Ambassador Ron Prosor always used to say to us, it's not so much politics and diplomacy as it is theater and a game of chess. And so to some extent, it's about who you can convince in these speeches and in these conversations in the halls, in the corridors of the United Nations, but the meaningful action, the real relationship building, tends to happen behind the scenes where there's no camera, and when there's no public audience. What people tend to see, the speeches that are broadcast, statements that make headlines around the world, that's really theater.

Manya Brachear Pashman:  

And you mentioned, when you were onstage with Michael Rapaport, at Global Forum yesterday, you mentioned how that job is very limiting compared to your job now and your representation on social media. Can you talk a little bit about why it's important to be on social media to use that as a platform.

Aviva Klompas:  

Yeah, so I worked both for the Israeli delegation. So that was working for the Israeli government. I also worked as a policy advisor for the Canadian government. And certainly when you're working for a government, there are limitations on what you can say, and what you can do. And one of the great blessings of having co-founded Boundless and working in this nonprofit is that at this moment in time, there's a lot of flexibility and latitude for Rachel and I to really hone in on what we think needs to be done and spend our time and our energy there. 

The great education that I got when I was working at the United Nations, was the fact that people would always ask me, Well, why is it that Israel participates in the United Nations? This is an institution that is notorious for its bias against Israel. 

So why does Israel participate? Why would it be a member of an institution that notoriously demonizes, delegitimize, vilifies, ostracizes it. No country has to be a member of the United Nations. And more than that, in order to be a member in good standing, you have to pay dues. 

So Israel pays its membership dues to endure the sort of abuse that we see day in and day out at the United Nations. That's the number one question that I get asked, but it was never once a conversation that we had inside of the United Nations, because we never for a moment doubted that Israel has every right to participate in and contribute to global affairs. And that mentality is what I've taken with me throughout my career that Israel has, and the Jewish people have every right to participate in and contribute to our communities, our societies, our countries and bettering this planet.

Manya Brachear Pashman:  

You also, since October 7, you have emphasized that it's very important to tell Israel's story, tell the story of October 7, day to day, hour to hour, which is how I viewed the news cycle of social media. Why? Why is it that it's so important? 

Aviva Klompas:  

It’s a part of that mentality that I was describing, which says, I won't for a moment accept that any of this is either normal or acceptable. I'm not going to tolerate a world that speaks to us and treats us as if we had this coming. As if what happened on October 7 was due to us. As if it is normal to be holding over 100 people hostage. As if it is acceptable that Jewish people have to hide their Jewish identity. 

And I'm not interested in people that will speak with great sympathy about dead Jews, but not take any meaningful or consequential action to safeguard living Jews, which is ultimately what's most important. 

And at the end of the day, the reason that I'm spending so much time and energy on social media is because I refuse to allow the normalization of what we're seeing day in and day out. And the only way you stop that normalization is two things is one, you have to use your voice, you have to stand up. And we also have to use our Yiddishe kops a bit and try to think about what's happening under the surface. What are the root causes? What are the points of origin for what's taking place? And how can we outthink them? And that's the work we're doing at Boundless.

Manya Brachear Pashman:  

You have primarily focused your messaging on X, or Twitter. You recently though moved your posts to Instagram as well.

Aviva Klompas:  

After a lot of people told me that I had to, yeah, a lot. 

Manya Brachear Pashman:  

Well, can you talk a little bit about your social media choices? In other words, is there a particular audience on X that you were trying to reach?

Aviva Klompas:  

I joined X when I was actually speechwriter for Israel at the UN. And I was very at the time we're talking, I don't know, 10 or 11 years ago, I was opposed to the notion of joining social media, I thought, I don't think everybody needs to know my thoughts. That's ridiculous. 

And then one of my colleagues Israel Nitzan, a good friend, and a diplomat of Israel, he was the one that convinced me said, this is very much in line with Elon Musk, I would say is, it's the town square, this