In this episode of Uncontested Investing, I sit down with Ren Richards, Senior Director of Strategy at Seek Now, for a deep dive into the high-stakes world of risk management and due diligence in real estate investing. With over a decade of hands-on experience and a disruptive leadership approach, Ren shares how investors can cut through inefficiencies, avoid costly mistakes, and use data-driven strategies to protect and scale their portfolios.

 

We explore the power of smart inspections, how to avoid emotional investing, why understanding your market is non-negotiable, and how Seek Now's Seeker360 technology is changing the game for both institutional and mom-and-pop investors. If you're looking to level up your operations, enhance resident satisfaction, and get ahead of risks before they hit, you'll want to press play on this one.

 

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Key Talking Points of the Episode

[0:00 ] – Introduction

[1:01 ] – Ren's pivot from pest control to real estate and her mission to disrupt the industry

[2:54 ] – Seek Now's evolution into rental and single-family real estate with on-demand inspections

[7:07 ] – Discovering operational waste and scaling massive renovations with a lean team

[8:53 ] – Emotional investing and why knowing your market is key to long-term success

[11:12 ] – How large REIT developments can distort local rental markets—and what to watch for

[13:21 ] – Resident satisfaction starts at the turn: why detailed inspections drive better outcomes

[15:08 ] – Seeker360: From measurements to mechanical recalls, asset intelligence redefined

[16:20 ] – Estimating renovation costs using tech: square footage, roof pitch, cabinetry, and more

[18:23 ] – Inspections as a risk mitigation tool: strengthen insurance claims with ongoing documentation

[22:07 ] – Commonly missed due diligence issues: plumbing types, wiring, and septic capacity

[24:44 ] – Pricing control through project underwriting: setting costs before vendors even bid

[26:02 ] – Finding growth markets with a mix of historical data and post-COVID migration trends

[27:28 ] – A sneak peek at Seek Now's next big solution for middle-market and multifamily operators

 

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Quotables

 

"Real estate can be extremely charming. But you really have to know your market."

"Be bold, be authentic. There's not enough of that in this industry."

"The resident experience starts before they even see the home."

"You can't rely on insurance as your business model. It's the safety net, not the trampoline."

"Seeker360 gives you a full 360 of the home—every inch, every measurement, and even appliance recalls."

"Stop letting the contractor tell you what it should cost. You set the price."

 

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Links & Resources

 

• Seek Now: https://www.seeknow.com

• REI INK Magazine: https://rei-ink.com

• RCN Capital Podcast: https://www.rcncapital.com/podcast

• Contact RCN Capital: info@rcncapital.com

 

 

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Closing Remark

 

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