Avoiding Random Acts of Law Firm Marketing
Update: 2025-05-06
Description
In this episode of Mostly Legal, Amanda and Rob sit down with John Byrne, President of the Legal Marketing Association and CMO of the mid-sized law firm Gould and Ratner, to talk all things legal marketing, from the basics of building a brand to avoiding “random acts of marketing.”
John brings his trademark humor and deep industry insight to a wide-ranging conversation that covers:
- What small and mid-sized firms get wrong (and right) about marketing
- How current clients drive 80% of new business and how to engage them better
- The difference between CRMs and ERMs (and why even your Outlook inbox holds untapped marketing value)
- How business development is evolving for younger attorneys
- And… a classic RFP horror story
Whether you're a legal admin, firm leader, or aspiring marketer, this is a must-listen conversation packed with practical tips, strategic guidance, and a few laughs.
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