Awarding Creative Excellence and Rewarding Effectiveness
Description
Great work still matters and it’s being recognised. Chris Borain, Executive Director of IAB South Africa, shares how The Bookmarks celebrate creative excellence that delivers real results.
He also unpacks the challenges facing the industry: shrinking budgets, programmatic advertising wastage and the overuse of AI. As pressure mounts, he argues for smarter collaboration, sharper integration and a return to work that actually works.
We also discuss:
- Why awarding creative excellence still matters
- Programmatic waste and missed opportunities
- How AI is reshaping cost models
- The value of insight and integration in creative success
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This episode was edited by Maishe Mo Afrika
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