Awarding Creative Excellence and Rewarding Effectiveness

Research Insights: Purpose-Led Brands Earn Greater Consumer Trust

From The Super Bowl to Nando’s: A Conversation with Melusi Mhlungu

AI, Creativity and the Future of African Marketing: Dr Gillian Hammah

CX, Effectiveness and the Future of Brand Building with Mandisa Theko-Khitsane

Banning Campaigns and Reimagining Brands: Charl Bassil

Cannes Lions: Cultural Nuance and Global Impact with Xolisa Dyeshana and Saf Sindhi

Human Truth Shapes Destination Marketing: Thembisile Sehloho

The Art of Reinvention and Creative Freedom: Jill Greenberg

Short-Term Thinking in Advertising and Marketing Erodes Brand Growth: Gillian Rightford

Converting Strangers into an Engaged Community

Crafting Iconic Stories That Influence Generations: Angus Gibson

From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth

People, Purpose and Profit: Growing Brands and Empowering Communities

The Science of Marketing: Sydney Mbhele

Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger

How Challenger Brands Build Community and Trust

Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson

Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem

Reviving a Brand by Embedding it in Culture and Reclaiming Relevance: Charl Bassil