As part of our The Thought Leader's Voice podcast series, we are thrilled to be in conversation with Archana Venkat on B2B marketing that takes care of profits and people.

One of India's leading B2B marketers, Archana Venkat is the Chief Marketing Officer at Trilegal, with a reputation for creating competitive advantages and driving sustainable growth through strategic initiatives.

Archana has led marketing teams for prominent financial services, legal, and technology companies to drive innovation and maximize profitability and growth.

Archana is passionate about empowering women and enabling them to advance in their careers. She is the author of Seize Your Career, a book that documents the experiences of women in white-collar positions. She has also created an assessment-based framework for career management called the Happy Hexagon and has founded a support group for women professionals in Bangalore.

Tune in to the podcast to listen as Archana shares new perspectives and insights on B2B marketing, how teams can be more effective, and how leaders can be change agents.

Key Takeaways:

• What are the secrets of running a successful B2B marketing department, and how can teams achieve a better return on investment?

• What role do partnerships play in the marketing process? What is the most significant value that partnerships can bring to a marketing team?

• How has the Covid-19 pandemic driven companies to pivot their go-to-market strategy?

• What are some important factors of consideration for effective content marketing and brand building? How can content be delivered strategically in different stages of the customer journey?

• What does it mean to follow ethical principles in marketing? What benefits does this bring to a company both internally and externally?

• What are the biggest barriers women face in advancing their careers, and how can they overcome them? Can marketing leaders better integrate women into their teams? How can women be supported to progress into leadership roles?