As part of our The Thought Leader’s Voice podcast series, we are thrilled to be in conversation with Prashant Shukla, an ideas entrepreneur and experienced thought leader in technology strategy.

Based in Boston, USA, Prashant is Principal Director for Research at Accenture, a global professional services company. He designs and leads cross-enterprise research programs that anticipate and identify key business, market and technology trends.

Prashant has led many impactful thought leadership projects throughout his tenure at Accenture. Among major research issues and ideas he has worked on are Crowd Capital, Missing Middle, Human + Machine, Digital Decoupling, and Future Systems.

He has lectured at universities, including Boston University and the Massachusetts Institute of Technology, and has been published in business publications including the Harvard Business Review.

Join us as Prashant shares the imperatives and strategies for growth and scaling innovation in enterprise technology. He also sheds light on how company executives can pave the way for better business outcomes.

Key Takeaways:

• A recent study by Accenture shows that leading companies that amplified their technology investments during the COVID-19 pandemic have significantly extended their growth advantage over competitors, growing revenue at five times the rate of lagging companies.

• The research highlights the practices adopted by leaders in tech investments and innovation in comparison to laggards. What differentiates the leaders from the laggards? Why are they stronger positioned for growth, and how do they approach and scale innovation differently?

• How are leading organizations reframing their mindsets regarding technology and innovation – and demonstrating growth even in these challenging times?

• What temptations does the industry often succumb to when it comes to technology growth? Where do companies need to direct their efforts, investments, and budgets?

• Why do companies need to provide employees with a better experience? And what impact does setting the right culture have on business outcomes?

• What are the key challenges that businesses will need to address, and what are the key trends on the horizon to look out for?