BONUS: Social Media is FAKE - What You’re Not Seeing Behind “Success” Online
Description
I’m back ... and this time, I’m keeping it real.
In this bonus episode of Coffees and Content, I’m sharing the truth behind why the podcast paused, what’s been happening behind the scenes at The Social Collective, and why I believe we need to talk more honestly about the realities of running a business in the digital space.
From burnout that showed up physically, to rapid business growth that looked amazing online but felt overwhelming in real life, this episode is a behind-the-scenes download I’ve never shared before.
Whether you’re feeling stuck, stretched too thin, or like you're the only one not keeping up - I hope this reminds you that you’re not alone, and that building a business your way is more than enough.
🧠 In this episode, I talk about:
- Why I stepped away from the podcast (and what brought me back)
- How business burnout showed up in my body - and what I learned
- The emotional weight of “looking successful” online
- What it really took to scale The Social Collective this past year
- Why having a multi-channel marketing strategy saved my business
- What’s coming next for Coffees and Content and how we’re evolving
🔗 Links + Resources:
- Follow the pod on Instagram: @coffeesandcontentpod
- Tune into Daily Shot for weekday tips + behind the scenes
- Learn more about working with us: www.thesocialcollective.co.nz
Have a question? Click here to send it to me!
Stay Connected:
- Website: www.coffeesandcontentpod.com
- Instagram: @coffeesandcontentpod
- Facebook Community: @coffeesandcontentpod
- Substack: https://coffeesandcontent.substack.com/
- Watch on YouTube: Coffees & Content
- Have a marketing question? Email hello@coffeesandcontentpod.com
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If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.











